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Business / Economics

Useful resources in business and economics.

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GUIDES AND BIBLIOGRAPHIES

Beacham's Marketing Reference
Call Number: HF5415 B379 1986
The Bibliography of Marketing Research Methods
Call Number: Ref Z7164 M18 D52 1990
Field Guide to Marketing : a Glossary of Essential Tools and Concepts for Today's Manager
Call Number: Ref HF5415 H5257 1994
Marketing Information : a Professional Reference Guide
Call Number: HF5415.124 M37 1995

DICTIONARIES AND ENCYCLOPEDIAS

Dictionary of Marketing Terms
Call Number: Ref HF5803 T56 2000
Dictionary of Marketing
Call Number: HF5415 K615 1995
Marketing: the Encyclopedic Dictionary
Call Number: Ref HF5412 M47 1999
Marketing Encyclopedia: Issues and Trends Shaping the Future
Call Number: Ref HF5415 M2982 1995

DIRECTORIES AND HANDBOOKS

Advertising Manager's Handbook
Call Number: HF5823 B634 1999
The Guerrilla Marketing Handbook
Call Number: HF5415 L4765 1994
Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association
Call Number: HF5410 A46a 1994
The Small Business Marketing Handbook
Call Number: HF5823 M213 1998

Last Updated: Oct 1, 2024 9:56 AM
URL: https://guides.library.unlv.edu/business
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Subjects: Business & Economics

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