Skip to Main Content
questions, ask us


A guide for getting started with planning and designing infographics

Accessible Infographics

Designing an Infographic

Once you have your data, know your goal, and have visualized your data, the last thing to do is assemble your infographic. This can be complicated and typically requires many elements. Luckily, products such as Canva and Venngage offer templates for you to customize for your specific needs.

If you are choosing to design your own, however, there are a number of things you will want to keep in mind:

  1. Information flow
  2. Color
  3. Font
  4. Shapes

Information Flow

Infographics can take many forms. How you design your infographic alters how someone might read or process the information you provide. Venngage created a helpful visual (below) that explains how different setups impact how an infographic is perceived.

Image from Venngage demonstrating how the number and position of columns in an infographic will change how someone reads it


Color is important for any visual element and choosing the right palette for your infographic is integral. Color helps set the tone of the infographic and can help (or hinder) expressing a certain message. Choosing the right colors can be difficult, as you want them to complement but not overwhelm your audience. In addition, it is important to be aware that not all color combinations are accessible to everyone.

Canva has created a helpful tool in assisting you in choosing a color palette. In addition to a color palette generator, the site also offers inspiration, information about color theory, and a guide on color meaning.


Just as color is important in conveying tone, font is as well. Different fonts convey different messages and it's important to choose one that is readable and accessible for all. Canva offers a guide to choosing fonts that walks you through typography styles as well as how various pairings can communicate a broad set of messages.

It is important to note that infographics are largely visual items and that text should be used sparingly. Be selective in choosing your text and ensure that each textual element is necessary to communicate the concepts in your infographic.


Using shapes as well as various other graphical elements can really help your infographic pop. Whether it's backing text or emphasizing headers or lists, shapes can assist you in creating a more dynamic visualization. When using shapes, particularly if they are a repeated elements, it is important to ensure that the shapes are consistent in size and alignment.

Image from Venngage demonstrating how the use of icons, shapes, and purposeful color can help make an infographic more dynamic.

Symbols and icons can also be used to add visual elements to your infographic. Different symbols have different meanings and can help convey ideas quickly. The Noun Project has a wide variety of symbols, icons, and photos that are free to use with an account.

© University of Nevada Las Vegas