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MHA 635, HOA 734 & HOA 735 Research Methodology: Finding Books

Resources to support coursework. Examination of research methods including: the scientific method, literature review, sampling, statistics, research design, and analytical technique.

Finding Books (Print and Online)

Locating Books (Online and Print) in the UNLV Libraries Collection

If you are unable to locate a book in our collection, please email the Hospitality Librarian, Lateka Grays ( for help.

Search the Catalog

Search library holdings for print and online books about marketing . . . 

Use the Browse by Subject search

Helpful search terms

  • marketing
  • "brand development"
  • "marketing mix"

NOTE: Remember click on the "Books" link in the right column to retrieve only books.

Books in the Collection

The following is a sampling of books contained within the University Libraries collection.

To locate additional titles, see the box to the left to search.

Please contact your subject librarian to add additional titles to the collection.

  • Lateka Grays,, Hospitality Librarian
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