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Video Production: Create

Tips, tools, and inspiration to start creating a video.

Video Production Step-by-Step

If you are following along with this guide, you now have:

  • An objective statement and purpose for your video
  • An idea of the content that you will present in your video and the intended audience
  • A written video script
  • A visual storyboard

Next, you will have to start to do the work of collecting the visual elements which you will use in your video. These visual elements may include video captured with a camera or smartphone, still photos, charts, graphs, screen-recordings, or animations that you have created.

Remember that the audio is also a very important part of your video production and you may have to record voiceover, sound effects, or find music which sets the tone for your video.

Lastly, you will assemble the collected video and audio clips into your final video using an editing program.

Recording Your Project

In this stage, ask yourself:

How can I record good quality video for my project?

The video embedded below is a tutorial on creating a video from the Office of Online Education. To clarify, Windows Movie Maker is no longer available as a video editing platform for Windows 10. You can now use the Microsoft Photos app instead.

Following the tips below will help you record quality, professional-looking footage.

  1. Horizontal Shooting - Take a moment to think about watching a video on a monitor or a television screen. The orientation of the screen is often landscape and not portrait, right? Make sure to capture your footage in a suitable orientation for your video. 

  2. Keep it Steady - Shaky camera footage can be very distracting for the viewer. To keep footage smooth and steady, you might want to secure your smartphone or recording device on a tripod, prop it up on some books, or just steady your elbows on a table while recording.

  3. Composition - Before you begin recording video, take a step back and look around at your settings. Is there anything in the background that might detract from the content of your footage? Is there sufficient light? Are you close enough to the subject of your video?

  4. Audio - Clear audio may be even more important to a professional-looking video than the footage. Record some test audio to be sure you are able to hear the action or dialogue. Make sure to record your footage in a quiet space. You can also boost the volume later when you are in the editing process, but you do want to try and get the best sound possible on location.

  5. More is Better - Go ahead and record more video than you actually need for your project. This is called coverage. It will be much easier during the editing process to have more to work with and you can always cut out things that you didn't need.

Video Production Studio

Did you know there is a space on campus that you can use to make a video?

The Video Production Studio is located on the first floor of Lied Library. You can find information on the equipment available, making a reservation, and booking a consultation to get help on the University Libraries' Multimedia webpage.

You can access this page via the link below.

Photo of Video Production Studio showcasing the external presentation monitor, green screen backdrop, studio lighting, computer recording and editing station, as well as two Knowledge Production staff using the space.

There is a Studio binder in the Video Production Studio that walks you through the process of creating and saving a video with the equipment located in the room.

However, you can also find these documents linked below.

Accessibility Resources

Check out the links below to ensure your video production is accessible:

General Tips for Video Editing

Once you have established a purpose and collected all the pieces that you need for your video project, it is time to start assembling them into a coherent whole.

The following tips can be used to assemble the pieces of your video footage into a final video production. However, there is no single right way to assemble your video, and using your creativity will help make the final product more memorable. 

  1. Import - Any video footage, photos, or other visual elements that are going to be part of your video should all be imported into the editing program of your choice.

  2. Create a timeline - Drag each of your visual elements into the timeline of your editor in the order that you want them to be viewed. Experiment with different ways of assembling and arranging the visual elements. You can also consult your storyboard.

  3. Watch - Once you have created a timeline, take the time to watch it from start to finish. You will probably need to do this several times throughout the editing process. It can be tempting to scroll back and forth or scrub through all the footage quickly, but in doing so you may miss something that needs work.

  4. "Ins" and "Outs" - The interesting parts of your video footage probably don't line up perfectly with the beginning and the end of your clips. So, what you need to do is to mark the start point of each clip and the end point of each clip. This is called marking your ins and outs. You can do this either on each clip itself or in the timeline.

  5. Audio - Many editing programs have some music and sound effects that you can use for your video. These are often built into the program. When using different kinds of audio such as recorded interviews, voiceover, music, and sound effects, check to ensure no single audio recording is too loud or distracting. Lower the volume of background music, or remove it entirely, when someone is speaking. You can also increase the volume for someone who has a quiet voice and decrease it for someone who as a loud voice.

  6. Open and Close - You will want to create titles to introduce your video to your audience. These can be created directly within video editing programs and usually have various options for fonts, colors, and animations. At the conclusion of your video, you will add your credits. These will include your resources, names of anyone who was involved in the project, and anything else you might want your audience to know, such as a URL that they might visit for more information.
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