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Recommended Databases

Mintel Market Research Database
Good for: Accessing international reports on consumer products and industries.
Contains: Market research reports.

Mintel offers hundreds of market research reports covering the U.S. and International consumer marketplaces. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The database covers cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. All users who register and create a profile must use their university email address.
MRI|Simmons Insights
Good for: Marketing data and tools for targeting consumers, developing marketing strategies, and analyzing campaign performance.
Contains: Demographics, psychographics, media data, and other reports.

For additional information on how to use the database click on the "Resources" tab at the top of the page. To locate the data that used to be called MRI University, please go to the Catalyst menu at the top and select Brand Catalyst. The Reporter icon will be in the left column.