LibGuides: JOUR 463: Finding Case Studies

Finding Marketing Case Studies

Sage Business Cases This link opens in a new window
Over 2500 global business case studies.
Business Source Elite This link opens in a new window
- This link opens in a new window
1. Enter your search terms:

Marketing in Select a Field (optional)

AND

Harvard Business Review in SO Publication Name

2. Limit your results to Document type: Case Study (under Search Options):

Add 'Case Studies' to the Subject Field
Add your search terms
The database also includes company profiles of the world’s 10,000 largest companies providing SWOT analysis for many companies.
ABI/INFORM Collection This link opens in a new window
- This link opens in a new window
Once you select this database, then under Document Type, you will need to select Case Study
Update frequency: Updated weekly
Scope: International
Languages: English
Primarily a database for retrieving journal articles but allows for searching by company in the advanced search section. The ABI/INFORM Complete database offers searchable full text of more than 6,800 of the leading business and management journals in North America and the world. Coverage is international and includes advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also compiles information on 25 million companies!

Journal of Business Case Studies
Journal that covers marketing (and related subjects) case studies.
MarketingSherpa--Case Studies
Image result for what is marketing sherpa
MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.