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JOUR 463: IMC Strategic Planning (Fitzsimmons)

Resource guide for JOUR 463, including marketing databases, case studies, and information for team projects.

To Get Started, Check Out UNLV Libraries Quick Search!

Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

Quick Search:



UNLV Library Databases Focusing on Consumer Demographics, Behavior, etc.,

Company Reports & News, Industry & Market Research (including market share & competitors)

MRI University Reporter UNLV users must register with the key code below and a UNLV email account.


Key code for 2019: 


NOTE: Registered users must register each year with the code for that year. To register go to:

At the login screen click on “Register” Fill out the form - KeyCode, Full Name, and UNLV email

A link will be sent to your UNLV email account Click the link within three days to complete registration


To logon and use the database go to: (the same link as registration)

Consumer Information--Government Sources & Other Sources

Subject Guide

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Susie Skarl, Urban Affairs Librarian
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