JOUR 463: IMC Strategic Planning (Fitzsimmons)

Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

Quick Search:  http://www.library.unlv.edu/

MRI University Reporter UNLV users must register with the key code below and a UNLV email account.

Key code for 2019: 

NOTE: Registered users must register each year with the code for that year. To register go to: https://www.gfkmrismartsystem.com

At the login screen click on “Register” Fill out the form - KeyCode, Full Name, and UNLV email

A link will be sent to your UNLV email account Click the link within three days to complete registration

To logon and use the database go to: https://www.gfkmrismartsystem.com (the same link as registration)

• American Factfinder

  An excellent source for finding demographic information for all US states, counties, and regions.
• American Time Use Survey (BLS)

  Measures the amount of time people spend doing various activities, such as paid work; childcare; volunteering; and socializing
• Consumer Expenditure Survey (BLS)

  The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

• Stats America: Great resource for finding statistics on economy, education, population, housing, workforce and many other topics at various geographic levels. 
• Surveys of Consumers from University of Michigan: ​Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.