LibGuides: JOUR 463: IMC Strategic Planning (Fitzsimmons)

Primary vs. Secondary Market Research Sources

To Get Started, Check Out UNLV Libraries Quick Search!

Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

Quick Search: http://www.library.unlv.edu/

UNLV Library Databases Focusing on Consumer Demographics, Behavior, etc.,

D&B Hoovers
Good for: Researching global company information.
Contains: Current public and private company information, SWOT analyses, market report, company news, financial information, and executive profiles.

Select International Businesses from the drop-down menu or on the column on the left to begin a search.
Richard K. Miller & Associates Reports
Good for: Accessing market research handbooks.
Contains: Market research handbooks for hospitality, leisure, and consumer information.

A wide range of market research handbooks that focus on various consumer-related markets (casinos, travel, entertainment, sports, etc.). Each report includes market forecasts, sector trends, and statistics. In addition to the in-depth analyses the handbooks include links to hundreds of websites for additional information.
Statista
Good for: Finding statistical data.
Contains: Statistical data from various sources.

Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.
Market Research.com
Good for: Market profile studies covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others.
Contains: Market research reports.

MarketResearch.com Academic provides access to a library of 200+ page market profile studies from Kalorama Information, Packaged Facts, and Specialists in Business Information (SBI) covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others. Reports include extensive background information, forecasts and analyses on the topic, statistics, charts, graphs and tables. Reports are added to the service within 12 months after they are released to commercial clients.

Company Reports & News, Industry & Market Research (including market share & competitors)

Nexis Uni
Good for: Researching published news, legal, medical, patents, and business information.
Contains: News, legal, medical, and business information.

The news section delivers the full text of international, national and regional newspapers along with wire services, broadcast transcripts, magazines, and non-English language sources. The legal section contains U.S. Federal and state case law, codes, regulations, legal news, law reviews and international legal information. This includes Shepard's Citations for all U.S. Supreme Court cases back to 1789. The medical section supplies information from news and medical journals, and provides abstracts to medical news from Medline. The business section includes business news journals, company financial information, SEC filings and reports, and industry and market news.
IBISWorld Industry Reports
Good for: Accessing industry market research, company reports, and economic reports.
Contains: Industry market research, company reports, and economic reports.
Factiva
Good for: Accessing international news and business information.
Contains: News and business information from major international sources.
Dates covered: 1950s-present.
Market Research.com
Good for: Market profile studies covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others.
Contains: Market research reports.

MarketResearch.com Academic provides access to a library of 200+ page market profile studies from Kalorama Information, Packaged Facts, and Specialists in Business Information (SBI) covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others. Reports include extensive background information, forecasts and analyses on the topic, statistics, charts, graphs and tables. Reports are added to the service within 12 months after they are released to commercial clients.
Richard K. Miller & Associates Reports
Good for: Accessing market research handbooks.
Contains: Market research handbooks for hospitality, leisure, and consumer information.

A wide range of market research handbooks that focus on various consumer-related markets (casinos, travel, entertainment, sports, etc.). Each report includes market forecasts, sector trends, and statistics. In addition to the in-depth analyses the handbooks include links to hundreds of websites for additional information.
Mintel Market Research Database
Good for: Accessing international reports on consumer products and industries.
Contains: Market research reports.

Mintel offers hundreds of market research reports covering the U.S. and International consumer marketplaces. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The database covers cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. All users who register and create a profile must use their university email address.
Statista
Good for: Finding statistical data.
Contains: Statistical data from various sources.

Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.

ABI/INFORM Complete
- This link opens in a new window
1923-
Articles and reports in advertising, marketing, economics, human resources, finance, taxation, computers and information on 25 million companies.
Business Source Elite
- This link opens in a new window
Scholarly journals and business periodicals covering management, economics, finance, accounting, and international business along with company profiles and SWOT analyses.

D&B Hoovers
Good for: Researching global company information.
Contains: Current public and private company information, SWOT analyses, market report, company news, financial information, and executive profiles.

Select International Businesses from the drop-down menu or on the column on the left to begin a search.
Simmons Insights
A key code and UNLV email account are needed to register.
MRI Plus University Reporter provides numeric survey data from MRI's Survey of the American Consumer. Registration is required to use MRI University Reporter.

MRI University Reporter UNLV users must register with the key code below and a UNLV email account.

Key code for 2019:

T7E2T3MH

NOTE: Registered users must register each year with the code for that year. To register go to: https://www.gfkmrismartsystem.com

At the login screen click on “Register” Fill out the form - KeyCode, Full Name, and UNLV email

A link will be sent to your UNLV email account Click the link within three days to complete registration

To logon and use the database go to: https://www.gfkmrismartsystem.com (the same link as registration)

Consumer Information--Government Sources & Other Sources

American Factfinder
An excellent source for finding demographic information for all US states, counties, and regions.
American Time Use Survey (BLS)
Measures the amount of time people spend doing various activities, such as paid work; childcare; volunteering; and socializing
Consumer Expenditure Survey (BLS)
The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Stats America: Great resource for finding statistics on economy, education, population, housing, workforce and many other topics at various geographic levels.
Surveys of Consumers from University of Michigan: Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.

ACSI-American Customer Satisfaction Index: **You will have to create an account to access reports** ACSI measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.Click on the Industries tab retail, travel, manufacturing, etc.

Subject Guide

Susie Skarl, Urban Affairs Librarian

Email Me

Contact:

UNLV Libraries
Lied Library
4505 S. Maryland Parkway
Box 457014
Las Vegas, NV 89154-7014
susie.skarl@unlv.edu

702-895-2141

Subjects: Communication Studies, Couple & Family Therapy, Criminal Justice, Crisis & Emergency Management, Government Information, Journalism & Media Studies, Public Administration, Social Work, Urban Studies

JOUR 463: IMC Strategic Planning (Fitzsimmons)