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HMD 105X: Young Executive Scholars Hospitality & Tourism Program: Presentation Resources

Resources for the case study & team competition

Principles of Design


What principles of design can you find in the poster below?


Telling a Story through Design

Listening or watching a compelling story releases oxytocin in our brains.

What is oxytocin? Oxytocin is a neurochemical which "makes us more sensitive to social cues around us."

Some of its effects are:

  • helping us trust and love each other
  • enhancing our empathy for each other
  • increasing our motivation

How can this help you create a better video or presentation?

If your audience trusts you, and understands you, you can motivate them to take an action... such as choosing your idea as the winner, perhaps?


Oxytocin. Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Oxytocin

Zak, P. J. How stories change the brain. Greater Good Magazine. Retrieved from https://greatergood.berkeley.edu/article/item/how_stories_change_brain

Zak, P. J. Why your brain loves good storytelling. Harvard Business Review. Retrieved from https://hbr.org/2014/10/why-your-brain-loves-good-storytelling

Presentation Resources

You don't need fancy software to create a presentation. Check out the video tutorials below.

PowerPoint has some powerful options for making an eye-catching presentation.

 

Canva - Free Design Tool for Presentations, Posters, Videos, etc.

Video Production Resources

You can make a professional looking video on your phone! Check out the video tutorials below.

Adobe Premiere Clip works with both Android and iPhone.

iMovie is a great video editing option for iPhones.

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