JOUR 375X Social Media Strategies (Morse): Library Guides

Update frequency: weekly
Communication & Mass Media Complete contains journal articles in the fields of communication and mass media studies. It merges CommSearch (formerly produced by the NCA, National Communication Association) and the Mass Media Articles Index (formerly produced by Pennsylvania State University). Communication & Mass Media Complete provides current issues and backfiles of in the fields of communication and mass media.

Mintel offers hundreds of market research reports covering the U.S. and International consumer marketplaces. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The database covers cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.  All users who register and create a profile must use their university email address.

The news section delivers the full text of international, national and regional newspapers along with wire services, broadcast transcripts, magazines, and non-English language sources. The legal section contains U.S. Federal and state case law, codes, regulations, legal news, law reviews and international legal information. This includes Shepard's Citations for all U.S. Supreme Court cases back to 1789. The medical section supplies information from news and medical journals, and provides abstracts to medical news from Medline. The business section includes business news journals, company financial information, SEC filings and reports, and industry and market news.

Newspaper Source provides full text coverage for 40 national and international newspapers including USA Today, The Christian Science Monitor, The Times (London), and The Toronto Star. Selected full text is offered from more than 330 regional newspapers including The Buffalo News, Orange County Register, Philadelphia Inquirer, San Francisco Chronicle, and St. Louis Post-Dispatch. Full text transcripts are available from CBS News, CNN, CNN International, FOX News, National Public Radio, and more.

Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.