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JOUR 261 - Introduction to Integrated Marketing Communications (Venger): Library Guides

Resources & research starting points focusing on integrated marketing communications & public relations

UNLV Libraries QuickSearch

Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

Quick Search

Public Relations/Journalism Databases

Market Research Databases (Researching Companies, Advertising, Markets, etc.)

UNLV Special Collections Books & Resources

Web Resources

Pew Research Center
A nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. Contains reports and surveys

Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

Brand Channel
An international online exchange and resource about brand marketing and branding

Ad Council
The leading producer of public service advertisements since 1942. Addresses critical social issues in America.

Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television.

Fortune 500 Company List
Fortune's list of the top ranked companies.

AdViews: A Digital Archive of Vintage Television Commercials
Duke University collection of vintage television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Urban Affairs Librarian

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Susie Skarl, Urban Affairs Librarian
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