MHA 635, HOA 734 & HOA 735 Research Methodology: Market Research Reports
Resources to support coursework. Examination of research methods including: the scientific method, literature review, sampling, statistics, research design, and analytical technique.
Practical overviews of practices and problems in information technology.
A virtual library of reports prepared and written by a team of IT researchers, computer and communications analysts, and technology specialists. Reports cover technology areas such as IT infrastructure, telecom, data networking, wireless communications, security, enterprise systems, the Internet and World Wide Web, as well as technology vendors.
Vendor name: Faulkner Information Services
Gambling Compliance OnlineThis link opens in a new windowThe GamblingCompliance database contains detailed access to gaming news, analysis, regulatory research, data forecasts and more. UNLV students and staff should schedule an appointment with Lateka Grays (http://bit.ly/hosplibcal) to access content for your research.
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It covers more than 150 global jurisdictions and 40 U.S. states, mapping key industry topics such as taxation, online and land-based licensing, and player protection requirements, etc., including the ability to create custom reports from the data.
Global Data Intelligence CenterThis link opens in a new windowIn order to access the content, click on the "Click Here" link next to the "If you have IP Access" to enter the database.
This database provides access to the Travel & Tourism Global Data Intelligence Center and contains market data and insights into the global travel and tourism market with travel and tourism market data and analysis, consumer surveys, along with industry information on key companies, markets, projects, and financial deals.
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Global Gaming AlmanacThis link opens in a new window2002-
From a synopsis of each jurisdiction's gaming activities to details on the participating properties and property owners, the Global Gaming Almanac provides a complete and well-organized overview of the gambling market in every country outside the U.S. and Canada.
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Additionally, the Global Gaming interactive analysis tool with location and statistical data for all gaming properties outside the U.S. and Canada. Use the analyzer tool for custom gaming property marketplace analysis by geographic area and by type of gaming facility. It also includes: interactive global gaming property maps displaying the locations of every gaming property outside the U.S. and Canada, more than 1,400 annual reports covering international (non U.S. and Canadian) gaming businesses that publish their financial results, and global regulatory agency and commission directory with contact data for 250 regulatory agencies and commissions around the world (outside the US and Canada) with website and e-mail addresses, agency or commission contact names and titles.
Industry market research information, company reports and economic reports.
Scope: International
Industry market research reports covering over 700 industries written at the 5-digit NAICS level which provide key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors and industry outlook. Now available, over 100 China industry reports (manufacturing, accommodation and food service, education, conventions, real estate, transportation, etc.). Please click on the "China Site" link above the list of U.S. Industry reports to access the site.
International reports on consumer products and industries. All users who register and create a profile must use their university email address.
Mintel offers hundreds of market research reports covering the U.S. and International consumer marketplaces. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The database covers cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
MRI University ReporterMRI Plus University Reporter provides numeric survey data from MRI's Survey of the American Consumer. Registration is required to use MRI University Reporter. Data is available reflecting preferences of millions of adult consumers in the U.S. It includes their media choices, demographics, lifestyles and attitudes, and usage of thousands of brands within hundreds of product category classifications.
http://ezproxy.library.unlv.edu/login?url=http://edocs.library.unlv.edu/MRI_University_Reporter.pdf
A key code and UNLV email account are needed to register. http://ezproxy.library.unlv.edu/login?url=http://edocs.library.unlv.edu/MRI_University_Reporter.pdf
5 years of forecasts 15 years of historic data
Market research reports with demographic and statistical information on consumer lifestyles, consumer products, countries, companies and industries.
Scope: International
This integrated online information system covers over 350 markets in 207 countries. Information is accessible in four modules: statistics (quantitative data and forecasts on consumer lifestyles, retailing, countries, consumer markets), analysis (in-depth market analysis report format), companies (profiles of leading FMCG companies along with financial data, market share and brand information) and sources (lists data providers by specific subject area.) Statistical data goes back as far as 1977 (but most series start in 1990) and is forecast out to 2015. Reports generally stay in the database for 5 years.
Provides access to journal articles, electronic books and news, including company, industry and country reports from providers such as the Economist Intelligence Unit and Fitch Solutions, and in-depth analyst reports from J.P. Morgan.
The database also includes streaming media videos, including interviews with business leaders, case studies and trainings.
A wide range of market research handbooks that focus on various consumer-related markets (casinos, travel, entertainment, sports, etc.). Each report includes market forecasts, sector trends, and statistics. In addition to the in-depth analyses the handbooks include links to hundreds of websites for additional information.
Market research and industry news covering all facets of the sports industry.
SBRNet is a service focusing on the sporting goods and sports marketing industry. The site features market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
StatistaInfographics, fast facts and dossiers presenting market research data about a variety of companies, industries, and consumer habits and preferences.
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