Visual Communication: Books

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 5E, shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. Packed with study and review tools, this communications textbook will not only clearly explain the theories you need to know, but also help you prepare for tests and succeed in class.

An urgent, erudite, and practical book that redefines literacy to embrace how we think and communicate now We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution in the last five hundred years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made and an exhortation and a plan to seize the potential we're poised to enjoy. The rules that define effective visual storytelling--much like the rules that define written language--do in fact exist, and Stephen Apkon has long experience in deploying them, teaching them, and witnessing their power in the classroom and beyond. In The Age of the Image, drawing on the history of literacy--from scroll to codex, scribes to printing presses, SMS to social media--on the science of how various forms of storytelling work on the human brain, and on the practical value of literacy in real-world situations, Apkon convincingly argues that now is the time to transform the way we teach, create, and communicate so that we can all step forward together into a rich and stimulating future.

Visual culture - art, advertising, architecture, cinema, television, cartography, video, the internet, and images of science - has shaped American national identity more than that of any other country. Covering the period from the late nineteenth century to the present day, the book explores how visual culture has at once transformed and consolidated the image of the United States. American Visual Culture presents both an analysis of the diversity of American visual media and a critical introduction to the study and interpretation of visual culture. Thematic chapters - on American urban and rural landscapes, icons, popular culture, art and photography, as well as on crime, anxiety and sex - describe the cultural, intellectual and historical context. Throughout, these themes are discussed in conjunction with clear and concise explanations of key visual theories and methodologies.

This book includes a selection of reviewed papers presented at the 2016 China Academic Conference on Printing, Packaging Engineering & Media Technology, held on November 25-27, 2016 in Xi'an, China. The conference was jointly organized by China Academy of Printing Technology, Xi'an University of Technology and Stuttgart Media University of Germany. The proceedings cover the recent outcomes on color science and technology, image processing technology, digital media technology, digital process management technology in packaging and packaging etc. They will be of interest to university researchers, R&D engineers and graduate students in graphic communications, packaging, color science, image science, material science, computer science, digital media and network technology fields.

White Space Is Not Your Enemyis a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design--Mobile-first, UI/UX design, and web typography--and how they affect a designer's approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.