JOUR 463: Companies for Fall 2019: Resource Starting Points

Resource guide for JOUR 463, including marketing databases, case studies, and information for team projects.

Betty Crocker Super Moist Cake Mixes

Finding Betty Crocker by Susan Marks
Call Number: TX649.C76 M37 2005
ISBN: 0743265017
Publication Date: 2005-04-06
IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography.