JOUR 374: Advertising Copywriting

It is updated monthly. Select International Businesses from the drop-down menu or on the column on the left to begin a search.

It contains profiles for over 900,000 firms, 20,000 investors and 100,000 private market deals that are updated daily. Whether doing company, investor, M&A, venture capital funding, or private equity research, PrivCo is searchable by advanced criteria in all categories.

The news section delivers the full text of international, national and regional newspapers along with wire services, broadcast transcripts, magazines, and non-English language sources. The legal section contains U.S. Federal and state case law, codes, regulations, legal news, law reviews and international legal information. This includes Shepard's Citations for all U.S. Supreme Court cases back to 1789. The medical section supplies information from news and medical journals, and provides abstracts to medical news from Medline. The business section includes business news journals, company financial information, SEC filings and reports, and industry and market news.

The database also includes company profiles of the world’s 10,000 largest companies providing SWOT analysis for many companies.

Update frequency: Updated weekly
Scope: International
Languages: English
Primarily a database for retrieving journal articles but allows for searching by company in the advanced search section. The ABI/INFORM Complete database offers searchable full text of more than 6,800 of the leading business and management journals in North America and the world. Coverage is international and includes advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also compiles information on 25 million companies!

Mintel offers hundreds of market research reports covering the U.S. and International consumer marketplaces. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. The database covers cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.

MarketResearch.com Academic provides access to a library of 200+ page market profile studies from Kalorama Information, Packaged Facts, and Specialists in Business Information (SBI) covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others. Reports include extensive background information, forecasts and analyses on the topic, statistics, charts, graphs and tables. Reports are added to the service within 12 months after they are released to commercial clients.

Scope: International
Industry market research reports covering over 700 industries written at the 5-digit NAICS level which provide key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors and industry outlook. Now available, over 100 China industry reports (manufacturing, accommodation and food service, education, conventions, real estate, transportation, etc.). Please click on the "China Site" link above the list of U.S. Industry reports to access the site.

Scope: International
This integrated online information system covers over 350 markets in 207 countries. Information is accessible in four modules: statistics (quantitative data and forecasts on consumer lifestyles, retailing, countries, consumer markets), analysis (in-depth market analysis report format), companies (profiles of leading FMCG companies along with financial data, market share and brand information) and sources (lists data providers by specific subject area.) Statistical data goes back as far as 1977 (but most series start in 1990) and is forecast out to 2015. Reports generally stay in the database for 5 years.

A wide range of market research handbooks that focus on various consumer-related markets (casinos, travel, entertainment, sports, etc.). Each report includes market forecasts, sector trends, and statistics. In addition to the in-depth analyses the handbooks include links to hundreds of websites for additional information.

MarketResearch.com Academic provides access to a library of 200+ page market profile studies from Kalorama Information, Packaged Facts, and Specialists in Business Information (SBI) covering industries including consumer goods, food and beverages, demographics, healthcare, technology, media, manufacturing, and many others. Reports include extensive background information, forecasts and analyses on the topic, statistics, charts, graphs and tables. Reports are added to the service within 12 months after they are released to commercial clients.

Full text of articles from major national newspapers: The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, The Christian Science Monitor, The Atlanta Journal-Constitution, The Boston Globe, Chicago Tribune, Seattle Post-Intelligencer, USA Today. Also included are the New York Times Book Review, the New York Times Magazine, and the Las Vegas Review Journal.

Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.

Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.