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JOUR 463: IMC Strategic Planning (Fitzsimmons)

Resource guide for JOUR 463, including marketing databases, case studies, and information for team projects.

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Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

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UNLV Library Databases Focusing on Consumer Demographics, Behavior, etc.,

Consumer Information--Government Sources & Other Sources

Company Reports & News, Industry & Market Research (including market share & competitors)

Private Companies

Subject Guide

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Susie Skarl, Urban Affairs Librarian
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