Skip to main content

JOUR 463: IMC Strategic Planning (Fitzsimmons)

Resource guide for JOUR 463, including marketing databases, case studies, and information for team projects.

To Get Started, Check Out UNLV Libraries Quick Search!

Great place to begin investigating background information & articles about your company or organization and/or consumer markets:

Quick Search:  http://www.library.unlv.edu/

 

 

UNLV Library Databases Focusing on Consumer Demographics, Behavior, etc.,

Consumer Information--Government Sources & Other Sources

Company Reports & News, Industry & Market Research (including market share & competitors)

Private Companies

Subject Guide

Susie Skarl, Urban Affairs Librarian's picture
Susie Skarl, Urban Affairs Librarian
Contact:
UNLV Libraries
Lied Library
4505 S. Maryland Parkway
Box 457014
Las Vegas, NV 89154-7014
702-895-2141
© University of Nevada Las Vegas
**